As you’ve seen my last few posts have been discussing the retail aspects in Birmingham during my last visit. Of course while I was there I had to pass by the original mecca of shopping in the city, the Bullring. Some of major shops like River Island and Topshop have now occupied bigger spaces which I was really happy about. But the shop that caught my eye was the brand new Ted Baker store on the Selfridges side of the mall.
I have always loved the interior of the Ted Baker stores, as well as the brand and the clothes. I love their quirky Victorian branding and their prints and details for clothing are some of the best I think. I love looking around retail stores because they are forever having to change and evolve to bring the customers out the house, so ideas always have to be fresh and interesting.
Obviously retail is different from residential but you can take inspiration and certain elements and use elsewhere. For example in the home and nowadays stores aim to make their places seem more homely so it works both ways. Anyway I had a look inside (both for interior aspect and the clothes). I loved the stairs leading up to the second level. That’s what caught my attention to go in the first place. The cogs on the wall, the exposed polished copper piping alongside the gold trim and black metal work. The simple light bulbs hanging gathered together at different levels. (Note the mixed metals trend too!) A very industrial, working vibe but very sophisticated too. Which is Ted Baker is ultimately known for, sophistication.
It got me thinking about how I could create a room or a feature like this in the home and maybe putting together some of my favourite interiors with a similar look. Inspiration for an elegant exposed piping in your bathroom maybe? If you do like the look but thinking change in smaller increments at first you can look back at my mixed metals post. Hope you love the look as much as I do!
(All photos by Chloe Dominik)
Chloe
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