Pantone introduced their colour for the year 2019 at the end of last year, being 16-1546. The no numbers name? Living Coral. “A life affirming hue that energizes and enlivens for a softer edge.” Living Coral bringing a fresh bright invigorating feel for 2019.
Pantone’s choice in choosing Living Coral for 2019… “In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy.”
Colour and Connection
We can be long attached to our phones and our laptops for the majority of time whether it be for work or leisure. And be quite happily connected day after day for hours at a time. The Pantone Institute seeks that Living Coral be a colour that seeks authentic, intimate connections with a playful expression. Something that in an ever connected world can be missing in a lot of peoples lives. A lot of studies are bringing to light the negative impact social media and digital technology can have.
In the past few years Pantone have increasingly highlighted the connections between their colours and the digital technological age that we find ourselves living on now days. Frequently explaining the origins of colour in going back to nature. We had Greenery for 2017. The calming duo Serenity and Rose Quartz in 2016. Getting back to nature in some way being a reoccurring theme.
Living Coral for Coral Reefs?
Living Coral is the boldest and most vibrant colour to connect back with nature over Pantone’s recent years. Tying back in to the coral reefs that are being damaged and lost around the world that provide shelter and life to an array of life beneath the oceans. Some people have said Living Coral is not the colour that is going bring awareness to the coral reefs being lost. To be honest I don’t think any colour from Pantone or from any where else is going to enough to highlight this issue.
As for colour itself? Mixed opinions across the board. I like the warmth and the excitement of the colour, but it does take me back to the 90’s. For clothes and accessories I like. I feel like this colour for a room might outdate quickly. But if it’s on point with your personality and style its not a trend, is it?! We’ll see if the trend experts are right or not. What about you? Have you seen a rise in the colour coral round the shops and in the home? Let me know below!
Chloe
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